In
This Issue
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June
21, 2007
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generous. Forward my ezine to someone you believe could
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Behind The Scenes
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I
am sorry I haven't written, but I have a very good reason.
I have been out of the country. I've been in China. Some of
you know why, but for those that don't, we adopted a baby
girl!
Her
name is Julia Emma and she was born 3/9/06. All the pictures
and the story of our journey is available at: http://babyblackert.blogspot.com.
I
have received an overwhelming response from my invitation
earlier in the week. Did you receive it? The Tao of Success:
Beyond The Law of Attraction" event at The Crossings?
If you missed it, you can read more on their site at: http://tinyurl.com/2q68rl
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Coming
Attractions & Inspiration
Finally!
A step-by-step, hand-holding success blueprint for small business
owners. Join me at The Tao Of Success: Beyond The Law Of Attraction
Renewal Retreat in Austin, TX on August 17-19, 2007. http://tinyurl.com/2q68rl
Featuring:
2 Must-have's when writing compelling messages
Your prospective
clients will never know what you really do until you consistently
deliver the same messages to them over and over again. There are
so many consistent messages which need to be created. Some examples
are: elevator speeches, postcards, flyers, sales letters, business
cards, advertisements, articles, speeches, website pages, newsletters,
ezines, reports, and audio recordings. Whatever the message, it
must include a few simple components and a few add-on (*) components!
#1 Must-have:
Pick a need/emotion
1. Security: (What will they gain or lose? Wealth, comfort, health
etc.)
2. Love: (Can they receive love or lose love? Both are strong emotional
needs that hit us at our roots.)
3. Recognition: (Will you have the best, most luxurious, will you
be acknowledged, are you worthy?)
#2 Must-have:
Address these 4 elements to construct elevator speeches, postcards,
business cards and small ads.
1. Speak
personally to your perfect client.
2. Address their problems or issues.
3. Tell them the benefits of your solution.
4. Ask them to take action
Example: (Must-have 1 & 2):
"Are you struggling with finding clients online? I've developed
a 10-step system that teaches small business owners how to book
their business solid in 8 months or less. Get started for free with
my weekly marketing tips ezine. Visit http://www.unstuckmarketing.com
and put your first name and email address in the box provided."
Top
Box Office:
The Pass
It On Recording is available! They recently had a call with
Janet Attwood, John Assaraf, Rev Michael Beckwith, Les Brown, Mark
Victor Hansen and more. --->
Go Get The Recording!
About
The Director
The producer
and star of this ezine is Jen Blackert. Jen Blackert, The Attraction
& Success Coach, teaches a proven marketing attraction and success
(online & offline) strategies that allows smart business owners
to become more focused and aligned with their true, authentic success.
Learn more about Jen at http://www.jenblackert.com.
Want Jen to coach
you to success? Book a $97 breakthrough session online at www.jenblackert.com
or calling her at 512-694-1603.
© Copyright 2007 Jen Blackert. All rights reserved.
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