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In This Issue
June 21, 2007
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Behind The Scenes

I am sorry I haven't written, but I have a very good reason. I have been out of the country. I've been in China. Some of you know why, but for those that don't, we adopted a baby girl!

Her name is Julia Emma and she was born 3/9/06. All the pictures and the story of our journey is available at: http://babyblackert.blogspot.com.

I have received an overwhelming response from my invitation earlier in the week. Did you receive it? The Tao of Success: Beyond The Law of Attraction" event at The Crossings? If you missed it, you can read more on their site at: http://tinyurl.com/2q68rl



Coming Attractions & Inspiration

Finally! A step-by-step, hand-holding success blueprint for small business owners. Join me at The Tao Of Success: Beyond The Law Of Attraction Renewal Retreat in Austin, TX on August 17-19, 2007. http://tinyurl.com/2q68rl



Featuring: 2 Must-have's when writing compelling messages

Your prospective clients will never know what you really do until you consistently deliver the same messages to them over and over again. There are so many consistent messages which need to be created. Some examples are: elevator speeches, postcards, flyers, sales letters, business cards, advertisements, articles, speeches, website pages, newsletters, ezines, reports, and audio recordings. Whatever the message, it must include a few simple components and a few add-on (*) components!

#1 Must-have: Pick a need/emotion
1. Security: (What will they gain or lose? Wealth, comfort, health etc.)
2. Love: (Can they receive love or lose love? Both are strong emotional needs that hit us at our roots.)
3. Recognition: (Will you have the best, most luxurious, will you be acknowledged, are you worthy?)

#2 Must-have: Address these 4 elements to construct elevator speeches, postcards, business cards and small ads.
1. Speak personally to your perfect client.
2. Address their problems or issues.
3. Tell them the benefits of your solution.
4. Ask them to take action

Example: (Must-have 1 & 2):
"Are you struggling with finding clients online? I've developed a 10-step system that teaches small business owners how to book their business solid in 8 months or less. Get started for free with my weekly marketing tips ezine. Visit http://www.unstuckmarketing.com and put your first name and email address in the box provided."


Top Box Office:

The Pass It On Recording is available! They recently had a call with Janet Attwood, John Assaraf, Rev Michael Beckwith, Les Brown, Mark Victor Hansen and more. ---> Go Get The Recording!


About The Director
The producer and star of this ezine is Jen Blackert. Jen Blackert, The Attraction & Success Coach, teaches a proven marketing attraction and success (online & offline) strategies that allows smart business owners to become more focused and aligned with their true, authentic success. Learn more about Jen at http://www.jenblackert.com.

Want Jen to coach you to success? Book a $97 breakthrough session online at www.jenblackert.com or calling her at 512-694-1603.

© Copyright 2007 Jen Blackert. All rights reserved.