| In
This Issue
|
September
13, 2007
Be
generous. Forward my ezine to someone you believe could
benefit from it. |
That which is false troubles the heart, but truth brings joyous
tranquility. ~ Rumi
|
Behind The Scenes
Forbidden City Starbucks!
As some
of you know, I spent a good part of my summer in China. I wanted
to share some really sad news with you.
While
in Beijing, I learning that the Starbucks' brand really is
everywhere. It's the only American franchise in The Forbidden
City. Have you ever wondered what it would take to get your
brand in The Forbidden City?
Unfortunately,
the Starbucks in The Forbidden City -- after enduring months
of criticism closed it's doors July 14th, 2007 :(
So, what
does it take to build a strong brand? Read my feature below.
|
Jen's
Coming Attractions
*N-E-W
Do-It-Yourself Publicity for Small Business Owners*
This 4-week group training course with Internet guru Jen Blackert
and publicist Marika Flatt begins
October 9th at 2 p.m. E.T.
Did
you miss the preview class recording? Click
to Listen.
Learn more and sign-up N0W! http://www.jensclass.com
(Sept
15th is the last day you can receive 20% off).
Featuring: 6 Tips To Building A Strong Personal Brand
1. Create
a brand statement.
I find that most of my clients know their niche, but they don’t know
their brand. Here are a couple of questions that will help you get
clear on your brand.
- Why is your company in business?
- What set you
apart from the competition? If you are the company owner, look inside
yourself and state your clearest vision for your company.
- Wite your brand
statement down in one sentence.
2.
Create a hook impression. Find words that can easily explain
what your company does. Don’t go into your “story”. Just state enough
information to get your buyer’s mouth watering and take the bait.
3.
Generate "schools of fish" with website involvement. Build
a subscriber base or "schools of fish caught by your hook". Get
your fish or subscribers involved in your business by creating online
questionnaires, polls and forums.
4.
Build your keywords. Go back to your brand statement and
decide on fifteen keywords that are directly associated with your
brand. Use these keywords in your web copy, in you’re ad campaigns
and in your literature when available.
5.
Write copy that identifies your brand. When you write
copy include your brand’s warm friendly elements. The internet is
a very cold and impersonal place, write copy as if you are writing
to one of your friends. Everyone has their own voice, so why not
let your brand have its own voice.
6.
Create a tagline and marketing statement. Now you are ready
to create a complete user experience. Here are a few questions to
help you along with this process. How is my brand being represented
in my all my client interactions? If you have print literature,
are you representing your business the same as you are online? Does
your copy talk to the same target audience in all areas of your
business?
Top
Box Office:
Next week, I will be interviewing Joe Nunziata on my podcast.
I am very excited to share his knowledge with you.
His new “Attractor
Sales System” will show you how to become a magnet for new business
and opportunity. Go to http://spiritualsellingbook.com
to order and as a special bonus because you are a valuable subscriber,
you will save over 30%!
You will also
receive an incredible bonus tele-seminar series with Joe Vitale
(The Secret), Terri Levine (Master Coach), Susan Kerr (Spiritual
Advisor and Psychic) and many others as a bonus.
About
The Director The
producer and star of this ezine is Jen Blackert. Jen Blackert, The
Marketing & Success Coach, teaches a proven marketing (online
& offline) system that allows smart business owners to become
more focused and put their marketing systems on autopilot. Learn
more about Jen at http://www.jenblackert.com.
Want 1-on-1 marketing help? Book a single session N0W for 97 bucks!
http://www.jenblackert.com/approach.
© Copyright 2007 Jen Blackert. All rights reserved.
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